Woodbridge Hill Dental Practice - 18 Months of SEO Growth Success - From Google’s Page 4 to Guildford’s Top Spot


Last Update: Nov 2025

#1 Dentist in Guildford – Dominating Google Maps & SERPs

Woodbridge Hill Dental Practice, a trusted dental clinic in Guildford offering a wide range of treatments, partnered with Rankdent to increase their website traffic and attract higher-quality local leads, with a particular focus on both general and cosmetic dentistry treatments. Our team implemented a targeted SEO strategy to strengthen their Google positioning, enhance organic visibility, and outperform nearby competitors in Guildford’s growing dental market.

SEO Performance Metrics

Local SEO Case Study Results

Six key metrics illustrating explosive growth and high returns on investment.

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Location

Increase in Google Maps Visibility

+245%

Growth

Growth in Organic Search Traffic

+188%

Engagement

Total GBP Interactions (Jun–Nov 2025)

3,935

Authority

Average Google Rank for Key Treatments

#1–2

Conversions

Calls Generated from Google Business Profile

553

Profit

Return on Local SEO Investment

5X

OBJECTIVES

Woodbridge Hill Dental Practice partnered with Rankdent to transform its online presence and strengthen its local dominance across Guildford.
The goal was clear — build sustainable visibility on Google Maps and Search for all major dental treatments while improving patient acquisition from organic and local search channels.


Rankdent’s mission was to position WHDP as Guildford’s most visible and trusted dental practice, leveraging data-driven SEO, Google Business Profile optimisation, and authoritative directory listings.

Our primary objectives were to:


Strategic Objectives That Transformed WHDP’s Online Visibility into Measurable Growth
  • Increase local visibility for core treatments including implants, Invisalign, and emergency care.
  • Optimise WHDP’s Google Business Profile for relevance, prominence, and engagement — resulting in 16,208 profile views and 7,269 search appearances across “dentist Guildford,” “NHS dentist Guildford,” and related queries.
  • Standardise and expand directory listings (50+ authoritative dental and UK directories) to build NAP trust signals.
  • Enhance on-site SEO and content architecture, driving over 1.1K monthly organic visits and 721 ranking keywords (as per SEMrush data).
  • Generate real business outcomes — with over 1,400 direction requests and 1,966 website clicks directly from Maps.

Our Proven Dental Growth Framework

A data-driven, full-funnel marketing process designed to attract, convert, and retain high-value dental patients.

1

Discovery & Strategy

GOAL: Understand the market, the competitors, and the opportunity.

  • Audit rankings & traffic via SEMrush, GA4, and Search Console
  • Analyse top 5 local competitors (keywords, content, pricing, offers)
  • Build keyword gap plan for services + “near me” + suburbs
  • Propose 2–3 new patient offers informed by market insights
2

Tracking & Reporting

GOAL: Set up full-funnel visibility and measurable ROI tracking.

  • Implement GA4, Google Tag Manager, and call tracking (dynamic numbers)
  • Create Looker Studio Dashboard (organic, Maps, Ads, calls, forms, bookings)
  • Deliver monthly performance reports with insights and competitor movement
3

Website & Content

GOAL: Build a conversion-focused website that ranks and converts.

  • Design high-converting landing pages (offers, treatments)
  • Optimise main service pages, subpages, and FAQs
  • Publish supporting blogs on cost, candidacy, recovery, financing topics
  • Implement schema markup (LocalBusiness, FAQ, Video)
  • Strengthen internal linking and add clear CTAs
4

Google Ads & Paid Social

GOAL: Capture immediate demand while SEO builds momentum.

  • Launch up to 5 ad campaigns (Check-up, Hygiene, Invisalign, Implants, Cosmetic Bundle)
  • Use RSAs, call extensions, location extensions
  • Run Meta Ads for local reach & retargeting
  • Create dedicated landing pages and track conversions
  • Optimise ads weekly for cost-efficiency
5

Google Maps / GBP Optimisation

GOAL: Dominate local visibility and map pack rankings.

  • Fully optimise Google Business Profile (categories, services, attributes, UTM links)
  • Post weekly updates, add photos/videos, and maintain hours
  • Respond to all reviews with SEO-friendly, compliant replies
  • Track geo-grid (map rank) across neighbourhoods for coverage growth
6

Citations, Directories & Social Bookmarking

GOAL: Strengthen NAP consistency and domain trust.

  • Audit and lock consistent NAP (BrightLocal / Whitespark)
  • Submit to 50+ dental directories with photos, services, booking links
  • Publish new pages/posts to 100+ social bookmarking sites for faster indexing
7

Link Building & Guest Blogging

GOAL: Boost authority and off-site relevance.

  • Write & publish 35 guest posts on dental/local blogs
  • Link strategically to treatment pages and Google Business Profile
  • Reclaim unlinked brand mentions and pursue local PR opportunities
8

Social Media (Organic & Paid)

GOAL: Build brand personality and community awareness.

  • Post 2–3 times per week (case studies, tips, offers, team updates)
  • Use clinic photos/videos for authenticity
  • Apply light paid boosts within local catchment
  • Track engagement with UTM tags; direct traffic to booking pages
9

Lead Handling & Conversion Optimisation

GOAL: Turn website visitors into booked patients.

  • Optimise CTAs: Call, Form, WhatsApp, Booking Links
  • Train staff for fast lead response & quality tracking
  • Test headlines, offers, trust badges, before/after galleries
  • Continuously improve conversion rate (CRO tests)
10

Software & Platforms We Use

GOAL: Transparency in tools and technology powering results.

Research & Planning

SEMrush, Google Trends, Sheets/Docs

Tracking & Analytics

GA4, GTM, Looker Studio, Call Tracking

Ads

Google Ads, Meta Ads Manager

Local SEO

GBP software, BrightLocal, Whitespark, Geo-Grid Tracker

Web & Content

WordPress, Elementor, Grammarly, Canva/Video Tools

Collaboration

Google Drive, Asana, Trello

11

Cadence (Ongoing)

GOAL: Maintain steady growth through consistent activity.

Weekly

  • Ads optimisation, GBP posts, review replies, social posts

Monthly

  • New content, 5–10 citations, 3–5 guest posts, map-rank review, report & action plan

Quarterly

  • CRO tests, speed fixes, content refresh, citation audit

Why Choose Rankdent?

  • We only work with dental clinics
  • Clear, transparent pricing
  • Productised services – subscribe, and we deliver
  • Reports delivered on time, every time
  • Trusted by dentists across the UK

How We Work


  • All clients access their services via our Rankdent Copilot Portal
  • Subscribe, log in, view progress, and download reports in one place
  • One-time services delivered within 7–14 working days
  • Ongoing SEO (Maps SEO, Website SEO, Combo) reported every 30 days

See It. Believe It.

Partnerships


We also collaborate with dental marketing professionals and agencies. If you’d like to explore partnership opportunities with Rankdent, we’d love to hear from you.